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Ashton Carter and Carter’s Magical Events is a sole trader business that provides professional and quality entertainment through magic, theatre and immersive events.  We are a small business and committed to treating your personal data with the same respect we want our own personal information treated.  To provide you with the high quality service we pride ourselves on, it is necessary to collect and use some data.

This privacy policy sets out how we manage and use your data to enable us to provide you with the services you have requested and to administer and run the business. Your data is stored securely and in accordance with the General Data Protection Regulation (GDPR). We never sell your information to third parties.




The law on data protection, based on the General Data Protection Regulation and formerly the Data Protection Act, sets out a number of different reasons for which a company may collect and process your personal data, including:



In specific situations, we can collect and process your data with your consent. This may be when you have ticked a box to receive regular communications from us in a paper or electronic document or on our website. 

When collecting your personal data, we’ll always make clear to you which data is necessary in connection with a particular service.


Contractual obligations


In certain circumstances, we need your personal data to comply with our contractual obligations. If you have booked us to provide a performance or our entertainment services then we will need your contact details for example.


Legitimate interest

In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests. For example if we have worked for you before we may use your address details to send you direct marketing information by post telling you about our services that we think my interest you.




  • When you visit our website

  • When you make a booking

  • When you engage with us on social media

  • When you contact us by any means to make enquiries

  • When you comment on or review our products and services



We may collect the following information from you:


  • Name and address and the name of other guests at the event as necessary (for example the birthday person or VIP guests)

  • Event address and on site contact name, email, telephone and mobile numbers

  • Details of your interactions with us such as with our website, email and social media

  • Copies of documents you provide us or signed contracts

  • Payment information

  • Your comments, testimonials and reviews

  • Your social media username, if you interact with us through those channels, to help us respond to your comments, questions or feedback

  • Other information relevant to client enquiries and provision of our services

  • Information relating to special offers and surveys


We use this information to effectively provide you with the services you require, answer your enquiries and to make your event as special as we can.  Remember, if you choose not to share your personal data with us, or refuse certain contact permissions, we might not be able to provide some services you’ve asked for.

Here’s how we’ll use your personal data and why:

  • To perform any contract we’ve agreed with you. If we don’t collect your personal data during this process, we won’t be able to provide the required services and comply with our legal obligations.

  • To respond to your queries or complaints. Handling the information you sent enables us to respond. We may also keep a record of these to inform any future communication with us and to demonstrate how we communicated with you throughout. We do this on the basis of our contractual obligations to you, our legal obligations and our legitimate interests in providing you with the best service and understanding how we can improve our service based on your experience.

  • To protect our business from fraud and other illegal activities. We’ll do all of this as part of our legitimate interest.  

  • With your consent, we will use your personal data to keep you informed by email, web, text, telephone about relevant products and services including tailored special offers, discounts, promotions, events, competitions and so on.  Of course, you are free to opt out of hearing from us by any of these channels at any time.

  • To send you relevant, personalised communications by post in relation to updates, offers, services and products. We’ll do this on the basis of our legitimate business interest. You are free to opt out of hearing from us by post at any time.

  • To send you communications required by law or which are necessary to inform you about our changes to the services we provide you. For example, updates to this Privacy Notice, product recall notices, and legally required information relating to your orders. These service messages will not include any promotional content and do not require prior consent when sent by email or text message. If we do not use your personal data for these purposes, we would be unable to comply with our legal obligations.

  • To develop, test and improve the systems, services and products we provide to you. We’ll do this on the basis of our legitimate business interests.

  • To send you survey and feedback requests to help improve our services. These messages will not include any promotional content and do not require prior consent when sent by email or text message. We have a legitimate interest to do so as this helps make our products or services more relevant to you.  You are free to opt out of receiving these requests from us at any time by contacting us.



We know how much data security matters to all our clients. With this in mind we will treat your data with the utmost care and take all appropriate steps to protect it. Our computers and mobile devices are all password protected.

Our website is hosted on the platform. provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through’s data storage, databases and the general applications. They store your data on secure servers behind a firewall.  We use Google's G Suite for email, calendar and file services. They store your data on secure servers behind a firewall.  


We regularly monitor our systems for possible vulnerabilities and constantly review our security.


Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected. 

At the end of that retention period, your data will either be deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.


Her Majesty's Revenue and Customs (HMRC) requires us to keep records of contracts, payments and invoices for 7 years. We will therefore normally hold information of any contracts for this long.


We collect information when you use our website to better understand how visitors use the website, to present timely, relevant information to you and to help us make the website easier to use and more informative.

We may use cookies to monitor visitor traffic and to customise web page content based on your browser type, IP address or other information. Cookies are text files that identify your computer to our server; cookies in themselves do not identify the individual user, just the computer/smart phone used.

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them please visit

Our website is provided by they have a webpage that explains what Cookies are used

The website uses Google Analytics to analyse how users use the site and the Facebook Pixel to help understand our visitors and improve our adverts. The link below contains information about Google Analytics and gives information on how you can opt out. Google Analytics - Safeguarding your data.   You can view Facebook ads settings and update preferences with this link at any time.

Our website may contain links to other websites.

Please note that we have no control of websites outside the Ashton Carter or Carter’s Magical Events websites. If you provide information to a website to which we link, we are not and cannot be held responsible or liable for its protection and privacy.  This includes Facebook, Twitter and other social media websites.

Always be wary when submitting data to websites. Always read the site’s privacy policies fully before you decide to submit data to them.

For information on staying safe on the internet see


We never pass information to third parties except in the following cases:

  • We may need to disclose your information if required to by law

  • If we have obtained your permission to do so

  • Where we need to share your personal data with trusted third parties to fulfil our contract with you such as having items delivered to site before an event or if there are other entertainers or performers booked by us as part of an event or to provide necessary business services such as our website and email.


Should that be necessary:

  • We provide only the information they need to perform their specific services.

  • They may only use your data for the exact purposes we specify in our contract with them.  

  • We work closely with them to ensure that your privacy is respected and protected at all times.

  • We may use external service providers based in countries or jurisdictions outside of the UK. These countries may not provide the same level of data protection as the UK. If we do use these services, we will put appropriate controls in place to ensure your information is protected.


We will never sell or trade your information to/with a third party.



If our information practices change at some time in the future, we will post the policy changes on this page.

If you are concerned about how your information is used, you should check this page periodically. We will only use data collected from the time of the policy change onwards for these new purposes.



You have the right to request:

  • Access to the personal data we hold about you, free of charge in most cases.

  • The correction of your personal data when incorrect, out of date or incomplete.

  • The right to deletion, for example when you withdraw consent, or object and we have no legitimate overriding interest, or once the purpose for which we hold the data has come to an end (such as the end of a warranty).

  • That we stop using your personal data for direct marketing (either through specific channels, or all channels).

  • That we stop any consent-based processing of your personal data after you withdraw that consent.

You may opt out of receiving communications from us at any time by emailing us at and letting us know you don’t wish any further contact.  You can re-establish contact at any point in the future by letting us know or re-enquiring about our services


If you object to the holding of your data by Carter’s Magical Events, the use of your data for any or all of the above purposes, want to complain about something we have done, to amend the type of communications you receive or the way in which we contact you, please contact us at

You have the right to request a copy of the personal information we hold about you and to have any inaccuracies corrected. Upon such a request we will provide you with access to all the information we maintain about you subject to the conditions of the Data Protection Act 1998.  If you would like to request a copy of the personal information we hold please contact us at and ask for a ‘Subject Access Request’. 



If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

You can contact them by calling 0303 123 1113. Or go online to




We hope this Privacy Notice has been helpful in setting out the way we handle your personal data and your rights to control it.

We aim to treat your data as we want our data to be treated.

If you have any questions that haven’t been covered, please contact us on:


This notice was last updated July 2020




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